MEDIADATA

A Unified Command Center for Digital Advertising Campaigns 

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MediaData is a unified command center FOR independent agencies to run cross-channel digital campaigns with unmatched efficiency.

By centralizing planning, execution, and performance analysis, MEDIADATA maximizes ROI while minimizing complexity.

Comprehensive Media Intelligence

MediaData’s comprehensive dashboard equips marketers with precise control through customized KPIs and goal pacing. All while powerful data from automated cross-platform reporting and white label options provide dynamic visualizations and historical performance benchmarking to support high-level decision making.

Activation Efficiency Tools

Automate budget pacing, optimize creatives with real-time feedback, and master audience segmentation across platforms with unmatched speed and precision from one unified interface. Efficiency isn’t a MediaData feature; it’s the core value.

Advanced Optimization Capabilities

Forget endless data with no actionable takeaways. MediaData’s advanced optimization capabilities report and recommend corrective actions through automatic anomaly detection, predictive campaign forecasting, and budget allocation suggestions that learn from performance patterns. 

Seamless Ecosystem Integration

Searching for integration? Find complete media unification. MediaData connects natively with every major ad platform so that data flows seamlessly and securely across your entire tech stack, fully normalized and privacy-compliant.

Payment Processing and Financial Management

Scale your media execution and financial operations side-by-side with centralized billing and invoicing across all advertising platforms. MediaData simplifies every transaction, from multi-level approvals to secure gateway integration.

Built Exclusively for Independent Agencies 

MediaData serves one audience: independent agencies. No distractions, compromises, or conflicts of interest from serving multiple agency types or brands, only features purpose-built to address your unique challenges with support from experts who live and breathe media execution.

MediaData is the ONE technology we wholeheartedly recommend to independent agencies of all sizes. Honestly, I’d probably leave this industry if I had to work without MediaData by my side.
— Nick Lange, VP of Media Products, Pathlabs